Summer is just around the corner and Dubai is preparing yet again to play host to some exciting summer time activity – The Dubai Summer Surprises 2012. The Dubai Summer Surprises is one of the region’s most awaited summer entertainment and shopping fiesta and it is back again on its 15th edition this summer. The event promises to draw huge crowd from across the globe from June 14th to July 14th.
After the Dubai Shopping Festival (DSF) the DSS is one of the most looked forward to event and visitors throng the sun drenched beaches and golden sands to tan away and enjoy the evenings in the malls where amazing discounts on par with the DSF discounts are on offer. The DSS gives travelers a once-in-a-lifetime holiday experience of shopping, entertainment, winning and lifestyle in addition to Modhesh World, the regions biggest indoor edutainment venue.
The festival is one of the highlights of the city’s summer calendar with GCC residents and other tourists flocking to the city looking for bargains in the over 6,000 stores participating in this annual event. This shopping festival is also heavily geared towards families with each mall undertaking a programme of events for children of all ages. Mall-based events and international character shows are entertainment highlights of DSS.
In addition to the shopping bonanza, a part of Dubai Summer Surprises has nothing to do with shopping and everything to do with fun! Modhesh World features the festival mascot, the smiling yellow character named Modhesh. This huge entertainment space is divided into different themed zones. Toddlers, kids, and teenagers will all find plenty to do and discover here – from playgrounds and soft toy areas to the latest video games and a 4D cinema. Modhesh World is a child’s dream come true.
Exploring Dubai could be exciting in Summer. The regions best shopping deals, world-class family entertainment, giveaways worth millions of Dirhams and a choice of Middle East’s finest Spas await the earnest visitors during the DSS. Around 50 Luxury Malls put out the best shopping promotions for shoppers while hosting entertainment shows throughout summer including some highly acclaimed international shows, concerts and exhibitions.
What’s more, every shopper is rewarded for shopping with an opportunity to win prizes and giveaways throughout DSS. To top it all, visitors can choose from numerous spas to avail discounted rates for various health and wellness treatments.
A peek at the summer time activities in Dubai
Arabian Travel Market 2012 the most popular travel and tourism event in the region will be held from the 30th April to 3rd May 2012. This 4 day event will be held in the Dubai International Convention & Exhibition Centre , Sheikh Zayed Road, Dubai. Admission is free for pre registered trade visitors and non registered visitors can still attend the event by paying a fee of AED 100 in the venue. Arabian Travel Market is the travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes.
For those professionals and enthusiasts keen about exploring the various development in Sound technology – PALME Middle East is the event to attend. PALME has established itself as the region’s largest trade show for professional audio, lighting, music, entertainment, audio visual and systems integration solutions. This event is also being held at the Dubai International Convention & Exhibition Centre. For participating in the three day event to be held from 1st – 3rd May 2012, visitors must pre-register on the event website. And if you are involved in the event industry, the Middle East EVENT Show is an exhibition you cannot miss. Held on the same venue for the same duration, the Event Show is the perfect sourcing and networking platform for MICE, events and entertainment suppliers to connect with buyers in the Middle East.
The Dubai Press Club will be organizing Arab Media Forum, a well- established forum for journalists and media professionals to debate, discuss, and deliberate upon issues that are relevant to daily life. The forum is held between 8th – 9th May 2012.
On 11th May 2012, the Dubai Autodrome will play host to Dubai Kartdrome Endurance Championship 2012. Run since 2004, The Dubai Kartdrome Championship is a mainstay of the UAE motorsport calendar. The event has been dubbed as “extreme racing,” requiring stamina, concentration, speed, consistency and probably most importantly team work – all this under the duress of hard fought competition over a 12-hour period. The challenge will culminate in a winning team. The objective is to provide new challenges to teams and create a competitive environment for teams to race at the highest level. The emphasis is on attracting a mix of pro, semi-pro and corporate teams to the series.
From 22nd to 24th May 2012 Automechanika 2012 the leading trade exhibition for automotive components, accessories, garage and garage equipment will be held in Dubai. Last year over 17,000 trade visitors from 130 countries came to Dubai to see, examine and experience products or services showcased by over 1,100 exhibiting companies at Automechanika. This will be held at the Dubai Convention & Exhibition Center and entry is free for those registering online.
The Dubai International Convention & Exhibition Centre will also play host to Airport Show 2012 one of the world’s leading events devoted exclusively to airport construction, operations, technology and services. The show is open to visitors and general public and admission is free.
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